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SeldonFrame Docs

Everything you need to build a personalized AI-native business OS — fully wired, customizable, deployed in minutes.

Getting started

1

Install the SeldonFrame MCP

In Claude Code, run claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest. The MCP exposes ~140 tools for building, managing, and observing your business OS.

claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest
2

Build your workspace

Tell Claude Code about your business — name, industry, services, hours. SF generates a public website, booking page, intake form, CRM pipeline, and AI agents tuned to your industry.

"Build me a workspace for Cypress Pine HVAC in Phoenix — services: AC repair, install, maintenance. Mon-Sat 7a-7p."
3

Add a chatbot

One MCP call wires a chatbot into your website. Pass FAQ + pricing + greeting; SF runs the safety evals, generates the embed snippet, gives you a sandbox URL.

build_website_chatbot({ workspace_id, name, faq, pricing_facts, greeting })
4

Customize from the dashboard

Open the dashboard at app.seldonframe.com — every concept (customers, deals, bookings, agents, pages, email, automations) is editable inline. Or keep iterating from Claude Code with update_website_chatbot, update_agent_blueprint, etc.

Core concepts

Soul

The auto-derived business identity (industry, voice, services, pricing) that shapes every public surface.

Agents

AI assistants that talk to your customers — chatbots, voice receptionists (soon), SMS bots (soon).

Templates

Pre-built page sections (hero / services / FAQ / pricing) and workflow archetypes.

Workspaces

One workspace = one business. Each gets its own subdomain, CRM, agents, and settings.

Customers

Your CRM — every booking, form submission, and chat creates a customer record.

Bookings

Public booking page + calendar, with reschedule + cancel workflows.

AI Agents

Build a chatbot

configure_llm + create_agent + publish in one call

Eval gate

8 platform-owned safety probes; ≥87.5% to go live

Update an agent

Edit FAQ / pricing / greeting / capabilities inline

Embed on your site

Single <script> tag, mobile-first, brand-inheriting

Pages & website

Public pages

Hero, services, FAQ, CTA — composed from your Soul

Forms

Lead capture; submissions become customers automatically

Booking pages

Slot picker tied to your availability + appointment types

Custom domains

Use yourdomain.com instead of the SF subdomain

Email & Automation

Send email

One-off messages or saved templates; via Resend

Automation rules

Trigger-based workflows for follow-ups, reminders, alerts

Post-booking reminders

24h-before durable reminder via Vercel Workflows

Suppression list

Email/phone opt-outs for compliance

Integrations

Anthropic / OpenAI

BYOK — you pay the LLM provider directly; SF doesn't markup

Stripe

Accept payments for bookings, services, subscriptions

Twilio

Send SMS reminders, confirmations, follow-ups

Google Calendar

Two-way sync for bookings

Developers

Claude Code MCP

140+ tools exposed via Model Context Protocol

API keys

Programmatic access for custom integrations

Webhooks

Push events to external services on booking/form submission/etc.

GitHub

Source code, examples, contributing guide

Billing

Pricing

Free, Growth ($29/mo), Scale ($99/mo)

BYOK economics

You pay LLM providers directly; SF charges per agent turn separately

Invoices

Stripe customer portal for receipts + payment methods

Learn

Video tutorials

Watch how SF clients build workspaces, deploy chatbots, and configure their CRM from scratch.

Customer stories

Real businesses running on SeldonFrame: HVAC, dental, coaching, agency.