For agencies reselling local SMB tooling
Paste your client's website — or describe them — and we ship the CRM, booking page, intake form, and AI chatbot in one pass. You keep the recurring revenue.
The agency math
You charge each client a monthly fee, plus an optional setup fee upfront. We charge you one flat fee. Slide the dials.
Your plan with SeldonFrame
Two tiers. Cancel anytime.
Your numbers
Live as you slide. No signup, no email gate.
Math, not a forecast. Real margin depends on delivery cost, support, and retention — but the dial works.
Now: filling the book
Conservative industry benchmarks for 2024–2026, sourced below. Numbers are averages — tight ICP, warm signals, and disciplined follow-up can 2–3× them.
Belkins' 2024 study of 16.5M B2B emails reported a 5.1% reply rate; Backlinko's 11M-email outreach study reported 8.5%.
Gong Labs (300M+ calls), Apollo State of Outbound 2026, and Cleverly's 2026 benchmarks converge on 2–3% dial-to-meeting.
LinkedIn outreach typically reports 2–3× the reply rate of cold email; multi-channel sequences outperform single-channel 2–3× (LinkedIn State of Sales).
Sources: Backlinko 11M-email outreach study · Belkins 16.5M-email B2B benchmark (2024) · Instantly 2026 Cold Email Benchmark Report · Gong Labs 300M+ cold-call dataset · Apollo State of Outbound (2026) · Cleverly 2026 Cold Calling Statistics · LinkedIn State of Sales (2024). 25% meeting-to-close is a conservative agency-services norm; your real close rate depends on offer, niche, and sales motion.
From URL to workspace
You watch the build run live so you can hand it off, not babysit it. Same flow whether you paste a URL or business info.
One screen. Email and a workspace name. No demo call, no sales rep.
Or paste their business info from Google Maps — we'll figure out the rest.
Workspace is yours to brand, edit, and resell. White-labeled on Scale.
What ships in every workspace
Modules don't sit next to each other — they share a workspace soul. Change a phone number once; the CRM, booking page, intake form, and chatbot all update.
Leads, deals, tasks, notes. Built around the agency's pipeline, not a generic Salesforce clone. Everything ties back to the contact, not the spreadsheet.
Calendar-first booking page tied to live availability. Confirmed bookings flow straight into the CRM.
Pre-qualified leads land in the CRM with full context. Logic-aware fields adapt by service.
Trained on the workspace soul. Books appointments and qualifies leads in the client's actual voice.
Spin up purpose-built AI agents in one click on top of the workspace. Speed-to-Lead calls inbound leads within 60 seconds. Review Agent asks happy customers for a Google review at the right moment. Reactivation Agent wakes up cold leads on a cadence. Quote Agent drafts and sends estimates. New agents ship every month.
What you're replacing
Most agencies rent five tools, glue them with Zapier, and re-build the same workspace every onboarding. Cancel them.
The soul of the workspace
Paste a URL. We compile a workspace soul — services, hours, voice, prices, license numbers. Then the modules radiate outward. Change the soul once; every surface updates.
Stack comparison
Built specifically for the agency that resells to local SMBs — not for the SMB itself, and not as a generic horizontal platform.
Pricing
One workspace per client. Unlimited contacts, bookings, and AI chat on every tier — running on your Anthropic key.
1 workspace. Your Anthropic key. The whole product, free forever.
Run 3 clients without SeldonFrame branding showing anywhere.
Unlimited clients. Full white-label on every workspace.
| Feature | Free | Growth | Scale |
|---|---|---|---|
| Client workspaces | 1 | 3 | Unlimited |
| Bring your own Anthropic key | |||
| Unlimited contacts per client | |||
| No SeldonFrame branding shown to clients | |||
| Custom domain per client (theirs, not yours) | |||
| Branded client portal | |||
| Full white-label (your logo, your domain) | |||
| Priority support | |||
| Claude Code MCP (power-user CLI) |
Before you sign up
One on Free, three on Growth, unlimited on Scale. The workspace cap is the only thing tiers gate on count — features like custom domains and white-label stack on top per tier.
Yes. Growth ($29/mo) hides all SeldonFrame branding from your client's landing page, portal, and emails. Scale ($99/mo) adds full white-label of the client-facing dashboard — your logo on every surface they see.
Each workspace can map to its own domain on Growth and Scale. Your client visits booking.theirbusiness.com, not theirbusiness.app.seldonframe.com.
Yes. Bring-your-own Anthropic key is supported on every tier including Free. You pay Anthropic directly, we never charge a token margin, and the key is encrypted at rest with no plaintext logs.
Yes. Both surfaces share the same backend, and Claude Code (via our MCP server) stays available on every tier including Free. Most agencies use the web for onboarding non-technical staff and Claude Code for bulk operations.
Yes. Every workspace is a separate org with its own CRM contacts, booking calendar, intake submissions, and chatbot transcripts. No cross-workspace read path exists in the codebase.
SeldonFrame builds your client's CRM, booking page, intake form, and AI chatbot in 60 seconds from a URL or a plain-English description — no 2-4 week onboarding curve. Pricing starts at $29/mo per agency vs. GoHighLevel Agency Pro at $497/mo. SeldonFrame is open source under AGPL-3.0, so you can self-host or use SeldonFrame Cloud. Email deliverability is wired by default — no manual DNS setup.
No. CRM, scheduling, intake forms, email broadcasts, and contact management are native — no Zapier task fees, no broken integrations, no 5-tool tab switching. Bring your Anthropic key, paste your client's URL, and the stack assembles itself.
Cancel anytime · Workspaces export as JSON